Thisisneverthat: FW 14 "N A V Y / S T U D Y " Video
Thisisneverthat is a South Korean streetwear brand, most notably featured in the online blog Hypebeast. This video presents their Fall/ Winter collection for 2014 using a glitchy, early 2000s "VHS" aesthetic. This aesthetic has made a slight comeback, being used in Pyrex Vision's early video lookbook and ASAP Ferg's "Shabba" music video. I really enjoy the use of old cameras and the strange mix of keying, cutting, and music syncing. The music really pushed it over the top for me, the syncing was incredible and the funky, minimal vibes of the song by SOMDEF was a perfect fit. The clothing pieces were also awesome. 90s nostalgia and cool patterns/10
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