Media Review 27: Christopher Ræburn SS15 Video

This film is something straight out of Ingemar's portfolio. The opening sequence of planes parked in the desert, combined with the music, sets up something epic. I think this video is excellent because it shows a concept that would sound ridiculous any other way. Explaining that the clothes are inspired by industrial plane covers would sound like art school bullshit, but shown, it is amazing. The sequence of the clothes forming together is A+. All video parts aside, the clothes are awesome too. 9/10

Media Review 26: Stone Island Shadow Project SS15 Video

This lookbook video showcases Stone Island's design prowess and experimental construction expressed in Shadow Project. And the model/ ninja fits their ideal perfectly, as this brand caters to athletic people who need a full range of motion, despite the fact many wouldn't dare use their $1000 jackets in any extreme situation. However, the music, colors, and close-ups make this video awesome.

Media Review Week 25: Supreme x Stone Island

Two powerhouse companies come together to create a capsule collection- Supreme, whose pieces are literally worshipped by the streetwear community, and Stone Island, a technical designer company from Italy which found a home in English football culture. This collection is simple, and it definitely borrows from both companies. The jackets are very Stone Island, with many technical details and the compass patch, and Supreme, with the paisley print. I really like the bright pastels on the long sleeves, and the back Supreme logo is very typical of Supreme.

Media Review Week 20: Solid Gray

Solid Gray is a backpack company coming out of the Netherlands, based in an old factory, which uses industrial sheets of plastic to fold into backpacks. Futuristic and crazy, I know. This innovative use of these sheets is a first, and they are extremely hard. Most importantly, they look awesome. Most people would probably identify them as Stormtrooper backpacks, am aesthetic I wouldn't be afraid. I might buy one soon.

Media Review Week 23: Nick Frank

I found my new favorite photographer: Nick Frank. He is a German landscape, architectural, and commercial photographer. I really enjoyed his subway project, which originally drew me to his website. It showcases modern and futuristic looking transit systems, and his excellent framing and lighting make these urban centers shine. Another highlight is his "spaces" project, which details the confined living common in China.

Andrew Coimbra Media Review 24

http://fuckingyoung.es/andrew-coimbra-fallwinter-2015-lookbook/

Really liking this collection. I checked out his runway stuff and his silhouettes and patterns are really awesome. One of my favorite pieces is the high neck blue camo thing. His description for the collection talks about a "Canadian confidence"created by blending military with thug. His style of inside jokes through serious designs is really funny. Seems like a cool guy without a big following.

Branding Final Essay.

1. Create a vision statement and explain your reasons for taking on this project?

I aim to create marketing materials which will promote a personal art show that will happen at the end of this school year, exhibiting art across media in a vision of an aesthetically interesting future. I desperately want to show my art in a form that I have control over, and present my vision as a whole instead of just snippets (like those posted on instagram or other social media sites). I am also attempting to recreate my self “brand” and change perceptions around myself, because it feels like I am not often taken very seriously by my peers outside digital media, probably due to my relaxed/ lazy demeanor. I think demonstrating professional skill as an artist will definitely allow people to see that I and the rest of digital media are working hard.

2. What you will do to elevate the current design by recreating it?

I am creating new art.

3. What choices and design elements are you using to tell a story?

I am using mostly monochromatic and tonal coloring, trying to convey simplicity and calm in my designs. This is accompanied by simple line style/text which highlights the content that does exist on the page.

4. What story are you trying to tell?

I want to present a vision of the adolescents of a futuristic society, and many of my designs try to use technical elements which suggest that the world will become more difficult to live in. That said, this promotional material does not reflect most of that. This promotional material draws on skills I know I already have- intricate linework, careful text placement and minimal styling. I want to present simple material which is intriguing without being ridiculously “loud” or visually annoying.

5. What issues prompted you to make changes to or create this project?

A burning desire to display my art on my own terms, and show the world what I am all about.

6. Why should anyone care about our brand?

Hopefully people will care that I have taken the time to plan and design the gallery and work which will be displayed inside. That said I can’t expect this from people who are not my peers, so I hope people will come for my interesting ~aesthetic~.