Branding Final Essay.

1. Create a vision statement and explain your reasons for taking on this project?

I aim to create marketing materials which will promote a personal art show that will happen at the end of this school year, exhibiting art across media in a vision of an aesthetically interesting future. I desperately want to show my art in a form that I have control over, and present my vision as a whole instead of just snippets (like those posted on instagram or other social media sites). I am also attempting to recreate my self “brand” and change perceptions around myself, because it feels like I am not often taken very seriously by my peers outside digital media, probably due to my relaxed/ lazy demeanor. I think demonstrating professional skill as an artist will definitely allow people to see that I and the rest of digital media are working hard.

2. What you will do to elevate the current design by recreating it?

I am creating new art.

3. What choices and design elements are you using to tell a story?

I am using mostly monochromatic and tonal coloring, trying to convey simplicity and calm in my designs. This is accompanied by simple line style/text which highlights the content that does exist on the page.

4. What story are you trying to tell?

I want to present a vision of the adolescents of a futuristic society, and many of my designs try to use technical elements which suggest that the world will become more difficult to live in. That said, this promotional material does not reflect most of that. This promotional material draws on skills I know I already have- intricate linework, careful text placement and minimal styling. I want to present simple material which is intriguing without being ridiculously “loud” or visually annoying.

5. What issues prompted you to make changes to or create this project?

A burning desire to display my art on my own terms, and show the world what I am all about.

6. Why should anyone care about our brand?

Hopefully people will care that I have taken the time to plan and design the gallery and work which will be displayed inside. That said I can’t expect this from people who are not my peers, so I hope people will come for my interesting ~aesthetic~.