Branding Assignment

A) What makes a successful brand in your opinion? Give at least 3 examples.

 1) The brand must create a "world" and invite the consumer into it. Apple's ultra modern and trendy life in which everyone is beautiful is desired by the consumer.

 2) The brand must present something different, whether it is looks or design.

 3) Just outside or normal reach. The fact that a company is desirable and a little difficult to get to is incentive to save up and purchase it.

B) Talk about a brand that stands out to you and answer the following;

Rick Owens

1. Why do you follow this brand over a competitive brand selling the same product or service?
   
   
   Honestly, no one creates things just like Rick. He has created a world through clothing that he applies to everything he designs and does. There are, however, brands of similar quality and price. For me the choice lies in aesthetics. I will pay an incredible amount of money for something just because it looks cool.

2. Explain how the brands logo and marketing materials speak directly to what the company does? In which ways does it work or not work?
   
   
   Rick Owens is mysterious and hard to learn about, which creates an intrigue for the consumer. The marketing materials are mostly the fashion shows, which convey the ideas of the brand visually. These ideas are radical and different, in fact, Rick Owens' most recent show had men walking in full frontal nudity. It often doesn't work because it scares "normal", non-art people away.

3. Explain how the brands philosophy lines up with your values and beliefs?
   The brand aligns with my belief in creating clothing which is both derivative, original and beautiful. As a fashion designer, the aesthetics of the brand agree with my design sensibilities.

C) Give examples of 3 successful and 3 unsuccessful brands.

Successful: Adidas, Nike, Gusting

Unsuccessful: Circuit City, Blockbuster, Kodak

*Due tonight by midnight on your blog!