Nilla Nostalgia: A Rebranding Project

Nilla's branding was generic and outdated in style. It was heavily laden in drop shadows and macro photos of the wafers, but didn't evoke an aesthetic other than "junk food". I will change the branding to a simpler, vintage looking style which uses less flashy graphics and emphasizes Nilla's colors and market. Nilla wafers have been around since 1967, so for most people, they can bring back memories of childhood and summertime fun, and maybe banana pudding. This simple branding will go perfectly with the simplicity and fun of childhood, while capitalizing on Nilla's signature yellow theme.The rebranding will make Nilla wafers stand out amongst the sea of regular flashy branding, and change the company's appeal to that of a classic American snack. "Simple goodness" is true- and the simplicity of the design goes with the simplicity of the wafer, and childhood.Ultimately, the consumer is buying into the nostalgia of these delicious vanilla snacks, and reminding themselves of their childhood.